The NFL announced today that the Miami Dolphins will play as the designated team in the historic first-ever regular season game in Spain, as part of the 2025 International Games. The 2025 NFL Madrid game will take place at the iconic Bernabéu Stadium, home to Spanish soccer team Real Madrid C.F, in partnership with the city of Madrid and Comunidad de Madrid. This exciting opportunity further reinforces the team's commitment to growing the sport of football globally and expanding its fanbase and impact, particularly in the Spanish-speaking world.
"We are thrilled to play the NFL's inaugural game in Spain, a country of rich history, tradition and passion and home to a vibrant Dolphins fanbase," said Miami Dolphins Vice Chairman, President and CEO Tom Garfinkel. "There is a hunger for football in this market, and we are proud to join with the NFL in growing the game internationally while engaging with old and new fans alike. With the unique synergy between Miami and Madrid, we believe this is only the beginning for us in this incredible region and we look forward to bringing the excitement and community of Dolphins football to Spain in 2025 and beyond."
The upcoming match marks the team's eighth regular season international game and fourth in a new country, following previous international games in Germany (2023), the United Kingdom (2021, 2017, 2015, 2014, 2007) and Canada (2008). With each international appearance, the Dolphins have made it a priority to connect with fans, foster excitement for the game and introduce the NFL's dynamic brand of football to new global audiences.
Through the NFL's Global Markets Program (GMP), the Dolphins were originally granted marketing rights in Spain in December 2021, along with Brazil and the United Kingdom, and have worked over the past several years to engage with fans in the market through watch parties, alumni appearances, and Spanish-language content. In 2024, the team grew its GMP reach to Argentina, Colombia and Mexico and now hold marketing rights in more Spanish-speaking countries than any other team in the NFL. The Dolphins are also one of only two clubs to activate in six global markets.
Other highlights of the Dolphins GMP efforts and global reach include hosting the first-ever flag football clinic in Brazil in July 2024, cultivating strong fan clubs through watch parties and activations in Spain, Brazil, the UK and Mexico, and collaborating with international sports icons like Felipe Luis and the stars of top soccer clubs like Real Madrid, FC Barcelona and Atlético Madrid, along with the cast of 11-time Emmy-Award winning TV show "Ted Lasso." Through strategic influencer partnerships and major events like the NFL Experience in São Paulo, the Dolphins continue to spearhead efforts in advancing the growth of the game worldwide and fostering a global community of Dolphins fans, which will continue in advance of the team's journey to Madrid in 2025.
The Dolphins' opponent, along with game date and kickoff time, will be announced when the full 2025 NFL schedule later this spring. Additional details about the game and surrounding events will be shared in the coming months. Fans interested can register for information around the 2025 NFL Madrid game at nfl.com/madrid.
As the Official Hospitality Provider of the NFL and the Miami Dolphins, On Location has launched its Priority Access deposit program for the 2025 NFL Madrid Game at Bernabéu Stadium. On Location ticket and hospitality packages include roundtrip airfare, guided tours, premium seating options and once-in-a-lifetime opportunities that will create lasting memories. Visit onlocationexp.com/dolphinsspain to place a fully refundable, time-stamped Priority Access deposit which assures first choice of tickets and bespoke experiences.
